User Experience (UX) Strategy User Stories Reasons to visit the website The website provides a brief introduction to the bakery information regarding the wide range of products available and prices ways to order online social media links the bakery’s location, contact information (phone number, email address, and a form to send messages), and the business opening and closing days and times. To add convenience, a ‘click and collect’ service is also available, where customers are able to place orders online and collect it at the bakery.
There is also an option to place orders online through popular delivery services – UberEats, Deliveroo, and Just Eat. Customers have the option to either ‘take away’ their order or there is seating available for customers who want to enjoy their food and/or beverages in the tranquil environment of the bakery. The target customers for the bakery are people looking for a wide variety of delicious freshly baked food in a single bakery, made from quality ingredients. The bakery prides in providing distinctly tasty food and beverages made from secret family recipes.
It sells breads, sweet and savoury baked goods, desserts, cakes, and cold and hot drinks. La Boulangerie began operating in 1998 and is an independent family-run bakery. It aims to highlight the unique selling points of the bakery, make ordering easy and convenient, attract new customers, and encourage loyalty among existing customers. The website’s overall goal is to attract customers to the bakery and to make sales through online ordering. The La Boulangerie website is based on a fictional bakery business in London.
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